From November 1st to 30th...
4 weeks to fat loss:
slim for the holidays
A sustainable fat loss challenge for women over 40
to lose weight and enjoy the holidays.
Join the ‘4 Weeks to Fat Loss’ challenge for just $99 and make this holiday your breakthrough!
Kickstart your fat loss
Build muscle for that toned looked
Manage your menopause
Get personalized coaching to ensure you KEEP your results!
From November 1st to 30th...
4 weeks to fat loss:
slim for the holidays
A sustainable fat loss challenge for women over 40
to lose weight and enjoy the holidays.
Join the ‘4 Weeks to Fat Loss’ challenge for just $99 and make this holiday your breakthrough!
Kickstart your fat loss
Build muscle for that toned looked
Manage your menopause
Get personalized coaching to ensure you KEEP your results!
As Seen On
As Seen On
We help women 40 and over...
Eat more to weigh less through our proven Diet Detox strategy.
Ditch the diets
No more in-depth tracking
End the cravings and food noise inside your head
Live a healthier life while enjoying tastier food with less guilt
Past transformations 👇
What are people saying about Hoye Fit? 👇
Watch our video testimonials 👇
Schedule a free consultation 👇
We help women 40 and over...
Eat more to weigh less through our proven Diet Detox strategy.
Ditch the diets
No more in-depth tracking
End the cravings and food noise inside your head
Live a healthier life while enjoying tastier food with less guilt
Past transformations 👇
What are people saying about Hoye Fit? 👇
Watch our video testimonials 👇
Schedule a free consultation 👇
The only right way...
Is the way that works for you.
"Totally worth it!!!! I’ve been working out and trying to lose weight for years!
This was so doable with Joe! Learning how to eat for my body and following workouts I actually enjoyed is just what I needed to look and feel my best!
Joe is there to help and motivate you through the whole process. I lost the weight I hated and I even cheated a little with sweets and wine.
This is something I will be continuing and I can’t wait to get stronger. Thanks Joe!"
Overcome negative self talk
& poor body image...
Forever.
"I honestly couldn’t believe how smooth of a lifestyle change this program was.
I struggled the first week, but by the second week it was second nature! The results are real and I feel great, I have more energy and confidence thanks to my coach and the entire program!!
Not only have I changed my lifestyle in a way that I love... but my self-talk has completely transformed in the best way possible."
The only right way...
Is the way that works for you.
"Totally worth it!!!! I’ve been working out and trying to lose weight for years!
This was so doable with Joe! Learning how to eat for my body and following workouts I actually enjoyed is just what I needed to look and feel my best!
Joe is there to help and motivate you through the whole process. I lost the weight I hated and I even cheated a little with sweets and wine.
This is something I will be continuing and I can’t wait to get stronger. Thanks Joe!"
Overcome negative self talk
& poor body image...
Forever.
"I honestly couldn’t believe how smooth of a lifestyle change this program was.
I struggled the first week, but by the second week it was second nature! The results are real and I feel great, I have more energy and confidence thanks to my coach and the entire program!!
Not only have I changed my lifestyle in a way that I love... but my self-talk has completely transformed in the best way possible."
About Joe
Joe Hoye is the founder of Hoye Fit and the host of the Midlife Makeover, the largest summit to date for women over 40.
With a passion for helping women create lasting change, Joe has coached thousands of women to transform their body, health, and mindset.
He is also the creator of the Diet Detox Method, a revolutionary approach to health and nutrition.
Joe believes that the best diet and exercise program is the one the individual enjoys, as it's the key to achieving and maintaining results.
Outside of his professional life, Joe enjoys spending time outdoors with his dogs, riding motorcycles, embracing adventure, and, of course, staying active with workouts and nutrition.
Joe’s passion for fitness started at 13, when his mother took him to the gym, changing the course of his life. Though always wanting to be muscular, Joe was a skinny kid. In college, he pursued studies in anatomy, physiology, nutrition, and kinesiology, but a partying lifestyle led to weight gain and ultimately becoming borderline obese according to BMI charts (which we no longer follow 😉)
After turning things around and applying his knowledge, Joe underwent a huge transformation. People noticed and began asking for his help. This led him to run online weight-loss challenges, where most participants were women over 40. Joe helped them achieve amazing results and found his calling.
At the same time, Joe worked in the operating room, spending most of his time in OB and GYN surgeries. He used this opportunity to learn everything about the health needs of women over 40. Since then, Joe has been dedicated to coaching this population, combining his fitness expertise with his medical background to help women create lasting change.
About Joe
Joe Hoye is the founder of Hoye Fit and the host of the Midlife Makeover, the largest summit to date for women over 40.
With a passion for helping women create lasting change, Joe has coached thousands of women to transform their body, health, and mindset.
He is also the creator of the Diet Detox Method, a revolutionary approach to health and nutrition.
Joe believes that the best diet and exercise program is the one the individual enjoys, as it's the key to achieving and maintaining results.
Outside of his professional life, Joe enjoys spending time outdoors with his dogs, riding motorcycles, embracing adventure, and, of course, staying active with workouts and nutrition.
Joe’s passion for fitness started at 13, when his mother took him to the gym, changing the course of his life. Though always wanting to be muscular, Joe was a skinny kid. In college, he pursued studies in anatomy, physiology, nutrition, and kinesiology, but a partying lifestyle led to weight gain and ultimately becoming borderline obese according to BMI charts (which we no longer follow 😉)
After turning things around and applying his knowledge, Joe underwent a huge transformation. People noticed and began asking for his help. This led him to run online weight-loss challenges, where most participants were women over 40. Joe helped them achieve amazing results and found his calling.
At the same time, Joe worked in the operating room, spending most of his time in OB and GYN surgeries. He used this opportunity to learn everything about the health needs of women over 40. Since then, Joe has been dedicated to coaching this population, combining his fitness expertise with his medical background to help women create lasting change.
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